Building what's
next, on purpose.
Strategy is cheap. Real, sustainable enterprise value is won in the delivery — I bridge the gap between strategic design and operational execution.
Executive Background
I am an enterprise Go-To-Market executive with over 22 years of experience building and scaling commercial engines for the Fortune 500. Strategy is cheap; real, sustainable enterprise value is won in the delivery.
Currently, I lead Strategic Initiatives for the Americas & Global Customer Success President at SAP. My career is defined by taking complex, legacy technical architectures and translating them into high-velocity, scalable cloud assets — a discipline honed through 8 years as a Managing Director at Accenture and 7 years as an Associate Partner at IBM.
Core Capabilities
Career Arc
Twenty-two years, three organizations, one throughline: turning strategy into delivered enterprise value.
- Leading global cloud strategy for the RISE Strategic Customer Program.
- Translating legacy core architectures into scalable, high-ARR cloud assets.
- Orchestrating high-stakes cloud migrations for the world's most complex organizations.
- Full P&L accountability managing deep, multi-threaded relationships across the Fortune 500.
- Led Canada Resources Client Services Group and North American GTM sales.
- Aligned complex systems integration & digital transformations.
- Built foundational data structures and advanced analytics architectures.
- Led regional sales for the Chemicals & Petroleum sector.
Executive Coaching & Advisory
If your GTM strategy looks flawless on paper but pipeline velocity is stalling, you have an execution problem. Let's eliminate operational friction.
The Mega-Deal Playbook
A private, outcome-driven program for commercial leaders. Master complex discovery, multi-thread executive relationships early, and shift from feature-selling to strategic solutioning — expanding contract values and compressing enterprise sales cycles.
CIO Advisory Program
Private, peer-to-peer advisory for IT leaders — bridging the gap between underlying technical architecture and business outcome expectations to manage technical debt, build board alignment, and ensure migration success.
Venture Scale Lab
For Series B+ founders moving away from erratic founder-led sales to predictable, enterprise-grade GTM engines — accelerating the decision velocity of your executive team to match your growth.
The Deal Velocity Equation
Sales is not an art — it's a process of systematic engineering. Move the sliders to see how the variables that govern enterprise deal velocity interact.
- N
- Pipeline Volume — qualified enterprise opportunities
- W
- Win Rate — historical win rate percentage
- S
- Deal Size — annual recurring revenue (ARR)
- L
- Sales Cycle — length of the enterprise sales cycle, months
The Enterprise Sales Lab
Move beyond theory — a live-fire, interactive training environment where we stress-test complex deal strategies and calibrate your team's execution engine before they hit the market.
Role-Play Negotiations
Role-play high-stakes procurement negotiations and multi-threading scenarios with your team, live.
Data-Driven Teardowns
Teardowns of active deals to uncover blind spots and accelerate ARR velocity.
Confidential Frameworks
A set of proprietary deal frameworks is available to current clients and vetted executive peers. If that's you, request access below rather than guessing a code.
Request Access →What Clients & Colleagues Say
Shared with permission, attributed anonymously to protect confidential engagements.
Six months in the Mega-Deal Playbook and our average contract value is up 40%. More importantly, my team stopped negotiating against themselves in the room.
Byron is the rare advisor who can sit with the board and the engineering team in the same week and be equally credible in both rooms. The CIO Advisory sessions saved us from at least one migration disaster.
We were still selling like a five-person startup at 200 employees. Byron rebuilt our GTM engine from the ground up — pipeline reviews, forecasting, the whole system. Revenue predictability changed overnight.
I've hired a lot of operators. Byron is one of the few who can actually engineer a commercial motion, not just run the one that's already built — a rare mix of strategic and hands-on.
The Enterprise Sales Lab session he ran for our group was the most useful two hours we've spent on negotiation prep. He found the hole in our procurement strategy in about fifteen minutes.
Provide a Recommendation
Have we worked together? I value feedback from peers and clients — submit a testimonial below. Prefer to stay anonymous? Just say so in the form.